Answers To your Marketing Questions
I asked you guys what questions you had about copywriting and marketing. And a few of you have answered.
So let’s take a look.
NE asked:
When writing a sales letter for a squeeze page what is the best way to write headlines which draw people in?
You have to know your audience.
Start by asking yourself three questions:
Who is [...]
Facelift For Ex-Traffic Cop Ad
Facelift For Ex-Traffic Cop Ad
Back along I wrote about an ad selling a driver’s handbook showing you how you can keep your driving licence. You can see the ad here.
Anyway I see the advertiser is now running a similar ad selling the same book.
Now they’re either testing a different approach – new headline and lead [...]
How to Maximize Desire in Your Prospects For What You’re Selling
How to Maximize Desire in Your Prospects For What You’re Selling
One of the best books you’ll ever read on copywriting is Breakthrough Advertising by Eugene Schwarz. Apart from being a brilliant marketing book this book has several unusual claims:
It was the most stolen book from US libraries. And, used copies used to sell for as [...]
Avoiding Pushy Sales Person Syndrome
Avoiding Pushy Sales Person Syndrome
One of the first rules of selling is this; As people we like to buy. We do not like to be sold to.
This is only natural.
We much prefer to feel we are in charge of the buying process. That we choose to buy of our own accord. That we’re in [...]
Attention Ford Car Owners! Would This Ford Ad Motivate You?
As you probably know, postcard marketing can be a great way to generate leads for your business. That is, when it’s done in the right way.
Postcard method is relatively low cost. And can help you drive traffic to a web site or get people to respond to your offer.
Anyway, I’ve just received a [...]
Revealed The Shocking Gardening Ad For Lazy Gardeners
If you want to discover how NOT to write an ad then the gardening ad I’m about to show you will just about reveal all.
You can see this non-beauty by clicking here.
But first…NOT another damn gardening ad you say.
Yeah I know what you mean.
Blame the missus. She’s re-hooked into gardening big time. And buys a [...]
What A Gutter Cleaner Can Teach You About Borrowing Credibility
Had an email from a friend and Google Adwords expert, George Lane, www.george-lane.com in which he shared an interesting piece of marketing he received through his letterbox.
Incidentally in a few weeks I’m hoping to have an interview with George on this Blog all about Google Adwords and how you can improve your own Adword campaigns. [...]
How to convert your features into benefits
Spring is in the air and here in Cornwall it’s another glorious day as I write this. And it’s that time of year when people get in their gardens and get gardening. Digging, weeding and planting.
In fact my wife has got the gardening bug so bad this year every time one visits the bathroom her [...]
How To Use Simple Coupons To Generate More Leads
November 26th, 2008 by Mark Pocock
Here’s an interesting ad. Now granted, the headline is poor. Click here for the ad
My first thought is this; the ad is selling chairs for you to sit in while reading.
However they’re selling lighting for readers.
Now this company could have written an ad to try and sell off the page.
But [...]
How to Ethically ‘Bribe’ Your Customers to Buy From You
September 27th, 2008 by Mark Pocock
You know, you don’t always have to lead with your product all the time in your sales letters.
If you’re offering some free bonuses (you are aren’t you dear reader?) and those bonuses are strong offers or inducements in themselves, your prospect will buy your product purely to receive the bonuses. [...]