How to Maximize Desire in Your Prospects For What You’re Selling
How to Maximize Desire in Your Prospects For What You’re Selling
One of the best books you’ll ever read on copywriting is Breakthrough Advertising by Eugene Schwarz. Apart from being a brilliant marketing book this book has several unusual claims:
It was the most stolen book from US libraries. And, used copies used to sell for as [...]
Revealed The Shocking Gardening Ad For Lazy Gardeners
If you want to discover how NOT to write an ad then the gardening ad I’m about to show you will just about reveal all.
You can see this non-beauty by clicking here.
But first…NOT another damn gardening ad you say.
Yeah I know what you mean.
Blame the missus. She’s re-hooked into gardening big time. And buys a [...]
What A Gutter Cleaner Can Teach You About Borrowing Credibility
Had an email from a friend and Google Adwords expert, George Lane, www.george-lane.com in which he shared an interesting piece of marketing he received through his letterbox.
Incidentally in a few weeks I’m hoping to have an interview with George on this Blog all about Google Adwords and how you can improve your own Adword campaigns. [...]
How to convert your features into benefits
Spring is in the air and here in Cornwall it’s another glorious day as I write this. And it’s that time of year when people get in their gardens and get gardening. Digging, weeding and planting.
In fact my wife has got the gardening bug so bad this year every time one visits the bathroom her [...]
How to Ethically ‘Bribe’ Your Customers to Buy From You
September 27th, 2008 by Mark Pocock
You know, you don’t always have to lead with your product all the time in your sales letters.
If you’re offering some free bonuses (you are aren’t you dear reader?) and those bonuses are strong offers or inducements in themselves, your prospect will buy your product purely to receive the bonuses. [...]
Why You Can’t Beat Having an Irresistible Offer
October 24th, 2008 by Mark Pocock
When you’re selling by mail order the three most important things are, in order:
1. The offer. What offer you’re going to make to your list.
2. The list. You need to target the right prospects who have either indicated an interest in what you’re selling or purchased something similar before.
3. The [...]
How NOT To Sell Cheese From a Space Ad
October 14th, 2008 by Mark Pocock
Now we’ve taken a look at a company selling meat – and quite successfully I imagine – to a company selling cheese by mail order. Not so successfully in my humble opinion. (Find the ad here )
I dunno about you but give me a decent bit of cheese everyday. Some [...]
How To Successfully Sell Melt-in-Your-Mouth Steak By Mail
October 14th, 2008 by Mark Pocock
Back to the theme of you can sell virtually anything by mail let’s take a look at another Direct response ad.
This time the ad is selling prime meat. Steaks, lamb and pork burgers. You can see the ad here direct mail order meat.
(If you’re familiar with the name Omaha Steaks, [...]
How To Sell An Orchard By Mail
October 9th, 2008 by Mark Pocock
It really is amazing what you can sell by mail. Almost anything I guess. And if you keep your eyes open you’ll soon start to see good ads which sell off the page.
And I’m not talking about those pithy ads which are full of fluff and no substance. And a [...]
How To Discover Every Available UK Mailing List
September 22nd, 2008 by Mark Pocock
If you want to send out a mailing to a UK list and are unsure how to source your list, then this posting will show you how.
There’s a UK directory with 6,000 mailing lists. Both business and consumer lists.
If you want to find an accountant list…a mail order list….a health [...]