Simple Secret Guarantees You Become Your Prospect’s Best Friend
Here’s a little secret you should use in your copy. It’s a technique you should always strive to include in your sales letters.
This essential copy item maximizes your readership. And, importantly, keeps your reader glued to your copy. Down your ‘greased slide.’
By the way, if you’ve not heard the expression ‘greased slide’ [...]
Money in Muck
Mark Attwood of Topskips.com is at it again!
I met met Mark at Ken McCarthy’s System Seminar last autumn. Mark runs a skip hire business using online marketing methods.
Anyway get this. Mark’s business does about £8 million mainly from his online efforts. So what is he up to now?
He’s starting another online business as well. A [...]
Revealed The Shocking Gardening Ad For Lazy Gardeners
If you want to discover how NOT to write an ad then the gardening ad I’m about to show you will just about reveal all.
You can see this non-beauty by clicking here.
But first…NOT another damn gardening ad you say.
Yeah I know what you mean.
Blame the missus. She’s re-hooked into gardening big time. And buys a [...]
What To Do When Your Market Is Tired Of The Same Promise
November 11th, 2008 by Mark Pocock
After a while the market gets used to seeing the same old appeal. And the effectiveness of an ad eventually wears off. So you have to look for a fresh approach, a new angle to attract your prospects.
However here’s the thing:
The needs of your prospect don’t go away.
That’s still there. [...]
How To Sell Luxury Chocolate By Direct Mail
September 30th, 2008 by Mark Pocock
Boy have I received a great direct mail package through the mail. And guess what it’s selling ?
Chocolate. Yes that’s right.
Not just any old chocolate though. Luxury chocolate. Both dark and milk chocolate.
(BTW the company website is www.chocs.co.uk . Apparently they have over 100,000 chocolate club members.
Anyway there’s ten (Yes [...]