2 ways to boost readership of your ads
There are two things you can take from this conservatory ad. And use in your own marketing to improve readership.
First, note the first letter of the first word in the first sentence. It’s what is known as a drop cap letter. Its purpose is to grab your attention. That’s once you’ve read the headline.
By [...]
Use This Popular Magazine To Steal First Paragraph Ideas
Use This Popular Magazine To Steal First Paragraph Ideas
So let’s continue talking where we left off - the importance of the first paragraph.
We discussed the “If” and “Then” formula.
So what other techniques can you use to hold your reader’s attention when writing your first paragraph?
John Caples in his book Tested Advertising Methods has a few [...]
Shop Assistant Kills Sales
Shop Assistant Kills Sales
There’s a common mistake many newbie copywriters and marketers make in their sales copy.
It’s a trap anyone can fall into. And you have to be so careful when writing your ad you don’t succumb to this howler as well. You see I gotta confess something. I used to make [...]
How To Discover Who Is Visiting Your Web Site, How Long They Stay And How They Found You For FREE
You ought to be checking and analysing the stats of your web site. You can get a lot of useful information this way. And you can tweak your web site accordingly.
How do you discover all this?
And for minimal cost?
Well, there’s a great FREE tool you can use to check the stats of your website. You [...]
Money in Muck
Mark Attwood of Topskips.com is at it again!
I met met Mark at Ken McCarthy’s System Seminar last autumn. Mark runs a skip hire business using online marketing methods.
Anyway get this. Mark’s business does about £8 million mainly from his online efforts. So what is he up to now?
He’s starting another online business as well. A [...]
Ex-Plumber, Now Google Adword Expert, Reveals His Secrets Which Have Generated £1.2 Million Extra Sales For a Single Campaign
If you want to know more about how to use Google Adwords, their Pay Per Click system, then I’ve got a real treat for you this week.
Let me introduce Google Adwords expert George Lane to you. George has helped companies generate extra sales of £1.2 million through his Adwords expertise.
George has very graciouslygiven up some [...]
Attention Ford Car Owners! Would This Ford Ad Motivate You?
As you probably know, postcard marketing can be a great way to generate leads for your business. That is, when it’s done in the right way.
Postcard method is relatively low cost. And can help you drive traffic to a web site or get people to respond to your offer.
Anyway, I’ve just received a [...]
What A Gutter Cleaner Can Teach You About Borrowing Credibility
Had an email from a friend and Google Adwords expert, George Lane, www.george-lane.com in which he shared an interesting piece of marketing he received through his letterbox.
Incidentally in a few weeks I’m hoping to have an interview with George on this Blog all about Google Adwords and how you can improve your own Adword campaigns. [...]
How To Use a Garden Spade To Sell Insurance
March 25th, 2009 by Mark Pocock
How To Use a Garden Spade To Sell Insurance
Here’s an ad which I’ve cut out from the Sunday Papers.
It’s an ad selling garden implements. In this case, a spade….
… BUT Wait.
Take a closer look. Down at the bottom.
The ad is actually selling… wait for it…insurance.
What the heck’s going on here?
Garden [...]
How To Instantly Build Rapport With Your Reader
March 9th, 2009 by Mark Pocock
Let’s take a look at a marketing ad selling a Circulation Booster.
First up they’re using a testimonial from what I imagine would be a typical sufferer of circulation problems.
“…After 5 Years of Suffering ….I have no pain or swelling in my legs…
AND
…I have suffered from swollen ankles and they have [...]