How to Overcome Reader Scepticism
How do you overcome reader scepticism? After all, we’re all so inundated with advertising we don’t believe what advertisers say anymore. And, naturally we’re all sceptical of an advertiser’s claims in their ad.
(As an aside, the bigger the claim, the more proof you need to back up your claim.)
Well, a great way to overcome scepticism [...]
Use This Popular Magazine To Steal First Paragraph Ideas
Use This Popular Magazine To Steal First Paragraph Ideas
So let’s continue talking where we left off - the importance of the first paragraph.
We discussed the “If” and “Then” formula.
So what other techniques can you use to hold your reader’s attention when writing your first paragraph?
John Caples in his book Tested Advertising Methods has a few [...]
How To Make Your Prospects Putty In Your Hands
How To Make Your Prospects Putty In Your Hands
Henry Ford said, “ If there is one secret to success it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”
And dear ol’ Henry should know a thing [...]
Revealed… Your Prospects’ Belief Ceiling
Revealed… Your Prospects’ Belief Ceiling
Here’s a fascinating little copywriting nugget you can use to boost the response to your ads.
This nugget is namely this:
As people we have different viewpoints on the amount of money we have the potential to earn.
To one type of person £1 million is a lot of [...]
How To Discover Who Is Visiting Your Web Site, How Long They Stay And How They Found You For FREE
You ought to be checking and analysing the stats of your web site. You can get a lot of useful information this way. And you can tweak your web site accordingly.
How do you discover all this?
And for minimal cost?
Well, there’s a great FREE tool you can use to check the stats of your website. You [...]
Attention Ford Car Owners! Would This Ford Ad Motivate You?
As you probably know, postcard marketing can be a great way to generate leads for your business. That is, when it’s done in the right way.
Postcard method is relatively low cost. And can help you drive traffic to a web site or get people to respond to your offer.
Anyway, I’ve just received a [...]
How To Use a Garden Spade To Sell Insurance
March 25th, 2009 by Mark Pocock
How To Use a Garden Spade To Sell Insurance
Here’s an ad which I’ve cut out from the Sunday Papers.
It’s an ad selling garden implements. In this case, a spade….
… BUT Wait.
Take a closer look. Down at the bottom.
The ad is actually selling… wait for it…insurance.
What the heck’s going on here?
Garden [...]
How To Instantly Build Rapport With Your Reader
March 9th, 2009 by Mark Pocock
Let’s take a look at a marketing ad selling a Circulation Booster.
First up they’re using a testimonial from what I imagine would be a typical sufferer of circulation problems.
“…After 5 Years of Suffering ….I have no pain or swelling in my legs…
AND
…I have suffered from swollen ankles and they have [...]
How To Use Simple Coupons To Generate More Leads
November 26th, 2008 by Mark Pocock
Here’s an interesting ad. Now granted, the headline is poor. Click here for the ad
My first thought is this; the ad is selling chairs for you to sit in while reading.
However they’re selling lighting for readers.
Now this company could have written an ad to try and sell off the page.
But [...]
The Amazing Secret Behind a Swedish Film Star’s Golden Hair
October 24th, 2008 by Mark Pocock
Remember the blonde Swedish film star Britt Eckland? You do? For those of you who don’t she appeared in a James Bond film, The Man With a Golden Gun. And she was married to Peter Sellers as well as having relationships with a few other public figures.
Well she’s popped up [...]