Avoiding Pushy Sales Person Syndrome
Avoiding Pushy Sales Person Syndrome
One of the first rules of selling is this; As people we like to buy. We do not like to be sold to.
This is only natural.
We much prefer to feel we are in charge of the buying process. That we choose to buy of our own accord. That we’re in [...]
Shop Assistant Kills Sales
Shop Assistant Kills Sales
There’s a common mistake many newbie copywriters and marketers make in their sales copy.
It’s a trap anyone can fall into. And you have to be so careful when writing your ad you don’t succumb to this howler as well. You see I gotta confess something. I used to make [...]
Simple Secret Guarantees You Become Your Prospect’s Best Friend
Here’s a little secret you should use in your copy. It’s a technique you should always strive to include in your sales letters.
This essential copy item maximizes your readership. And, importantly, keeps your reader glued to your copy. Down your ‘greased slide.’
By the way, if you’ve not heard the expression ‘greased slide’ [...]
Ex-Plumber, Now Google Adword Expert, Reveals His Secrets Which Have Generated £1.2 Million Extra Sales For a Single Campaign
If you want to know more about how to use Google Adwords, their Pay Per Click system, then I’ve got a real treat for you this week.
Let me introduce Google Adwords expert George Lane to you. George has helped companies generate extra sales of £1.2 million through his Adwords expertise.
George has very graciouslygiven up some [...]
How To Use Simple Coupons To Generate More Leads
November 26th, 2008 by Mark Pocock
Here’s an interesting ad. Now granted, the headline is poor. Click here for the ad
My first thought is this; the ad is selling chairs for you to sit in while reading.
However they’re selling lighting for readers.
Now this company could have written an ad to try and sell off the page.
But [...]
How to Ethically ‘Bribe’ Your Customers to Buy From You
September 27th, 2008 by Mark Pocock
You know, you don’t always have to lead with your product all the time in your sales letters.
If you’re offering some free bonuses (you are aren’t you dear reader?) and those bonuses are strong offers or inducements in themselves, your prospect will buy your product purely to receive the bonuses. [...]
The Amazing Secret Behind a Swedish Film Star’s Golden Hair
October 24th, 2008 by Mark Pocock
Remember the blonde Swedish film star Britt Eckland? You do? For those of you who don’t she appeared in a James Bond film, The Man With a Golden Gun. And she was married to Peter Sellers as well as having relationships with a few other public figures.
Well she’s popped up [...]