2 ways to boost readership of your ads
There are two things you can take from this conservatory ad. And use in your own marketing to improve readership.
First, note the first letter of the first word in the first sentence. It’s what is known as a drop cap letter. Its purpose is to grab your attention. That’s once you’ve read the headline.
By [...]
Facelift For Ex-Traffic Cop Ad
Facelift For Ex-Traffic Cop Ad
Back along I wrote about an ad selling a driver’s handbook showing you how you can keep your driving licence. You can see the ad here.
Anyway I see the advertiser is now running a similar ad selling the same book.
Now they’re either testing a different approach – new headline and lead [...]
What A Gutter Cleaner Can Teach You About Borrowing Credibility
Had an email from a friend and Google Adwords expert, George Lane, www.george-lane.com in which he shared an interesting piece of marketing he received through his letterbox.
Incidentally in a few weeks I’m hoping to have an interview with George on this Blog all about Google Adwords and how you can improve your own Adword campaigns. [...]
How To Discover Every Available UK Mailing List
September 22nd, 2008 by Mark Pocock
If you want to send out a mailing to a UK list and are unsure how to source your list, then this posting will show you how.
There’s a UK directory with 6,000 mailing lists. Both business and consumer lists.
If you want to find an accountant list…a mail order list….a health [...]
Do Businesses Advertise To Entertain? Or To Generate Sales and Leads…? Or…What
June 30th, 2008 by Mark Pocock
I’m reading the ad’s from the companies advertising in a particular magazine.
And I thought I’d make a quick Blog posting to share with you some of the headlines in these ads.
Why? Because there’s a lesson you can learn from this.
You see the point of a headline is to stop your [...]