Avoiding Pushy Sales Person Syndrome
Avoiding Pushy Sales Person Syndrome
One of the first rules of selling is this; As people we like to buy. We do not like to be sold to.
This is only natural.
We much prefer to feel we are in charge of the buying process. That we choose to buy of our own accord. That we’re in charge. In control ourselves.
Let’s face it.
Nobody likes a pushy sales person. And when we confront a pushy one, we just dig our heels in. And don’t buy from them.
Wouldn’t it be much better if in our sales copy we made the other person feel that what we want them to do is their idea in the first place?
If we could plant in their mind so as to get them thinking that it was their idea all along.
Of course it would.
This is very much like showing rather than telling. Demonstrating with a short story, or an interesting fact. Rather than telling your reader outright.
Say you’re selling the safest car around. And you discover safety is the paramount feature your buyers are looking for when buying a car.
For arguments sake you come out with…
“The metal we use undergoes a special four stage strengthening process which makes it less likely to crumple at the slightest impact. There are quadruple bars in each door to safeguard you and your passengers against side impact. Etc, etc.”
And you go on pointing out more and more safety features. Without you saying this is the safest car around. Your prospect is drawing that conclusion in their own mind themselves.
Making their own mind up about your product or service. Instead of you actually selling to them.
So your reader sells themselves on what you’re offering. Which is precisely what you want.
See how much more powerful this technique becomes? Because the reader is making their own mind up. You’ll close far more sales by doing this.
Don’t tell. Don’t be a pushy sales person.
Rather. Show. Demonstrate. Let your prospect draw their own conclusions. And you’ll become a master persuader in print.
Until next time
Mark
website: www.markpocock.com
Blog: www.case-studies-in-advertising.com
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Hi Mark
Great post, really liked this one oh master persuader.
Excellent, keep up the good work.
Regards
Mark