How To Use a Garden Spade To Sell Insurance
March 25th, 2009 by Mark Pocock
How To Use a Garden Spade To Sell Insurance
Here’s an ad which I’ve cut out from the Sunday Papers.
It’s an ad selling garden implements. In this case, a spade….
… BUT Wait.
Take a closer look. Down at the bottom.
The ad is actually selling… wait for it…insurance.
What the heck’s going on here?
Garden spades and insurance? I didn’t realize they go together.
And they don’t do. Somebody is trying to be too cute and clever here. I suspect it’s this particular company’s ad agency.
I wonder what the idea behind this ad is.
The headline has no benefit to the market. Nobody is going to read an ad to try and figure out what it’s about. It’s an ad for gawd’s sake. Nobody reads newspapers to read ads. We read them for news.
Anyway this ad cost a great deal to run. I wonder what the return on it was.
Did you like this ad or not?
Comments welcome.
Cheers
Mark
Click hire if you require any Direct Response Copywriting
www.markpocock.com
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