Facelift For Ex-Traffic Cop Ad
Facelift For Ex-Traffic Cop Ad
Back along I wrote about an ad selling a driver’s handbook showing you how you can keep your driving licence. You can see the ad here.
Anyway I see the advertiser is now running a similar ad selling the same book.
Now they’re either testing a different approach – new headline and lead as is routine. Or, response from the original ad has dropped or become fatigued. It’ll be interesting to see they continue running with this newer ad.
Note the use of drama and intrigue in the new ad. The promise of being entertained if you start reading. The beginning of a juicy story. And then you’re sucked straight into the ad.
Good one!
Until next time.
Mark
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