direct mail letter
Target The Reader - Damn It
Here’s an ad cut out from the Sunday Times which is selling a residential club members can use as a London base.
However this ad has some flaws with it.
The headline doesn’t target the reader. The headline doesn’t have a benefit in it. The headline doesn’t enter the conversation the reader is having in their mind.
What [...]
What A Gutter Cleaner Can Teach You About Borrowing Credibility
Had an email from a friend and Google Adwords expert, George Lane, www.george-lane.com in which he shared an interesting piece of marketing he received through his letterbox.
Incidentally in a few weeks I’m hoping to have an interview with George on this Blog all about Google Adwords and how you can improve your own Adword campaigns. [...]
How To Instantly Build Rapport With Your Reader
March 9th, 2009 by Mark Pocock
Let’s take a look at a marketing ad selling a Circulation Booster.
First up they’re using a testimonial from what I imagine would be a typical sufferer of circulation problems.
“…After 5 Years of Suffering ….I have no pain or swelling in my legs…
AND
…I have suffered from swollen ankles and they have [...]
How To Use Simple Coupons To Generate More Leads
November 26th, 2008 by Mark Pocock
Here’s an interesting ad. Now granted, the headline is poor. Click here for the ad
My first thought is this; the ad is selling chairs for you to sit in while reading.
However they’re selling lighting for readers.
Now this company could have written an ad to try and sell off the page.
But [...]
How to Ethically ‘Bribe’ Your Customers to Buy From You
September 27th, 2008 by Mark Pocock
You know, you don’t always have to lead with your product all the time in your sales letters.
If you’re offering some free bonuses (you are aren’t you dear reader?) and those bonuses are strong offers or inducements in themselves, your prospect will buy your product purely to receive the bonuses. [...]
What To Do When Your Market Is Tired Of The Same Promise
November 11th, 2008 by Mark Pocock
After a while the market gets used to seeing the same old appeal. And the effectiveness of an ad eventually wears off. So you have to look for a fresh approach, a new angle to attract your prospects.
However here’s the thing:
The needs of your prospect don’t go away.
That’s still there. [...]
The Amazing Secret Behind a Swedish Film Star’s Golden Hair
October 24th, 2008 by Mark Pocock
Remember the blonde Swedish film star Britt Eckland? You do? For those of you who don’t she appeared in a James Bond film, The Man With a Golden Gun. And she was married to Peter Sellers as well as having relationships with a few other public figures.
Well she’s popped up [...]