direct mail advertising
Answers To your Marketing Questions
I asked you guys what questions you had about copywriting and marketing. And a few of you have answered.
So let’s take a look.
NE asked:
When writing a sales letter for a squeeze page what is the best way to write headlines which draw people in?
You have to know your audience.
Start by asking yourself three questions:
Who is [...]
Money in Muck
Mark Attwood of Topskips.com is at it again!
I met met Mark at Ken McCarthy’s System Seminar last autumn. Mark runs a skip hire business using online marketing methods.
Anyway get this. Mark’s business does about £8 million mainly from his online efforts. So what is he up to now?
He’s starting another online business as well. A [...]
Ex-Plumber, Now Google Adword Expert, Reveals His Secrets Which Have Generated £1.2 Million Extra Sales For a Single Campaign
If you want to know more about how to use Google Adwords, their Pay Per Click system, then I’ve got a real treat for you this week.
Let me introduce Google Adwords expert George Lane to you. George has helped companies generate extra sales of £1.2 million through his Adwords expertise.
George has very graciouslygiven up some [...]
What A Gutter Cleaner Can Teach You About Borrowing Credibility
Had an email from a friend and Google Adwords expert, George Lane, www.george-lane.com in which he shared an interesting piece of marketing he received through his letterbox.
Incidentally in a few weeks I’m hoping to have an interview with George on this Blog all about Google Adwords and how you can improve your own Adword campaigns. [...]
How To Use Simple Coupons To Generate More Leads
November 26th, 2008 by Mark Pocock
Here’s an interesting ad. Now granted, the headline is poor. Click here for the ad
My first thought is this; the ad is selling chairs for you to sit in while reading.
However they’re selling lighting for readers.
Now this company could have written an ad to try and sell off the page.
But [...]
How to Ethically ‘Bribe’ Your Customers to Buy From You
September 27th, 2008 by Mark Pocock
You know, you don’t always have to lead with your product all the time in your sales letters.
If you’re offering some free bonuses (you are aren’t you dear reader?) and those bonuses are strong offers or inducements in themselves, your prospect will buy your product purely to receive the bonuses. [...]
What To Do When Your Market Is Tired Of The Same Promise
November 11th, 2008 by Mark Pocock
After a while the market gets used to seeing the same old appeal. And the effectiveness of an ad eventually wears off. So you have to look for a fresh approach, a new angle to attract your prospects.
However here’s the thing:
The needs of your prospect don’t go away.
That’s still there. [...]
The Amazing Secret Behind a Swedish Film Star’s Golden Hair
October 24th, 2008 by Mark Pocock
Remember the blonde Swedish film star Britt Eckland? You do? For those of you who don’t she appeared in a James Bond film, The Man With a Golden Gun. And she was married to Peter Sellers as well as having relationships with a few other public figures.
Well she’s popped up [...]