direct mail advertising
2 ways to boost readership of your ads
There are two things you can take from this conservatory ad. And use in your own marketing to improve readership.
First, note the first letter of the first word in the first sentence. It’s what is known as a drop cap letter. Its purpose is to grab your attention. That’s once you’ve read the headline.
By [...]
Target The Reader - Damn It
Here’s an ad cut out from the Sunday Times which is selling a residential club members can use as a London base.
However this ad has some flaws with it.
The headline doesn’t target the reader. The headline doesn’t have a benefit in it. The headline doesn’t enter the conversation the reader is having in their mind.
What [...]
How to Overcome Reader Scepticism
How do you overcome reader scepticism? After all, we’re all so inundated with advertising we don’t believe what advertisers say anymore. And, naturally we’re all sceptical of an advertiser’s claims in their ad.
(As an aside, the bigger the claim, the more proof you need to back up your claim.)
Well, a great way to overcome scepticism [...]
Answers To your Marketing Questions
I asked you guys what questions you had about copywriting and marketing. And a few of you have answered.
So let’s take a look.
NE asked:
When writing a sales letter for a squeeze page what is the best way to write headlines which draw people in?
You have to know your audience.
Start by asking yourself three questions:
Who is [...]
Use This Popular Magazine To Steal First Paragraph Ideas
Use This Popular Magazine To Steal First Paragraph Ideas
So let’s continue talking where we left off - the importance of the first paragraph.
We discussed the “If” and “Then” formula.
So what other techniques can you use to hold your reader’s attention when writing your first paragraph?
John Caples in his book Tested Advertising Methods has a few [...]
Money in Muck
Mark Attwood of Topskips.com is at it again!
I met met Mark at Ken McCarthy’s System Seminar last autumn. Mark runs a skip hire business using online marketing methods.
Anyway get this. Mark’s business does about £8 million mainly from his online efforts. So what is he up to now?
He’s starting another online business as well. A [...]
Ex-Plumber, Now Google Adword Expert, Reveals His Secrets Which Have Generated £1.2 Million Extra Sales For a Single Campaign
If you want to know more about how to use Google Adwords, their Pay Per Click system, then I’ve got a real treat for you this week.
Let me introduce Google Adwords expert George Lane to you. George has helped companies generate extra sales of £1.2 million through his Adwords expertise.
George has very graciouslygiven up some [...]
What A Gutter Cleaner Can Teach You About Borrowing Credibility
Had an email from a friend and Google Adwords expert, George Lane, www.george-lane.com in which he shared an interesting piece of marketing he received through his letterbox.
Incidentally in a few weeks I’m hoping to have an interview with George on this Blog all about Google Adwords and how you can improve your own Adword campaigns. [...]
How To Use Simple Coupons To Generate More Leads
November 26th, 2008 by Mark Pocock
Here’s an interesting ad. Now granted, the headline is poor. Click here for the ad
My first thought is this; the ad is selling chairs for you to sit in while reading.
However they’re selling lighting for readers.
Now this company could have written an ad to try and sell off the page.
But [...]
How to Ethically ‘Bribe’ Your Customers to Buy From You
September 27th, 2008 by Mark Pocock
You know, you don’t always have to lead with your product all the time in your sales letters.
If you’re offering some free bonuses (you are aren’t you dear reader?) and those bonuses are strong offers or inducements in themselves, your prospect will buy your product purely to receive the bonuses. [...]