Copywriting
Answers To your Marketing Questions
I asked you guys what questions you had about copywriting and marketing. And a few of you have answered.
So let’s take a look.
NE asked:
When writing a sales letter for a squeeze page what is the best way to write headlines which draw people in?
You have to know your audience.
Start by asking yourself three questions:
Who is [...]
Brilliant Headline Murderer
OK, so you stopped your ideal prospect in their tracks with your ad’s headline. You’ve got their full attention. You’ve aroused their curiosity or promised them a benefit. Or done both.
Now your prospect wants more information. They’re all ears for what you’ve got to say.
However you can switch them off quicker than a light… IF… [...]
How to Maximize Desire in Your Prospects For What You’re Selling
How to Maximize Desire in Your Prospects For What You’re Selling
One of the best books you’ll ever read on copywriting is Breakthrough Advertising by Eugene Schwarz. Apart from being a brilliant marketing book this book has several unusual claims:
It was the most stolen book from US libraries. And, used copies used to sell for as [...]
How To Make Your Prospects Putty In Your Hands
How To Make Your Prospects Putty In Your Hands
Henry Ford said, “ If there is one secret to success it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”
And dear ol’ Henry should know a thing [...]
Revealed… Your Prospects’ Belief Ceiling
Revealed… Your Prospects’ Belief Ceiling
Here’s a fascinating little copywriting nugget you can use to boost the response to your ads.
This nugget is namely this:
As people we have different viewpoints on the amount of money we have the potential to earn.
To one type of person £1 million is a lot of [...]
Money in Muck
Mark Attwood of Topskips.com is at it again!
I met met Mark at Ken McCarthy’s System Seminar last autumn. Mark runs a skip hire business using online marketing methods.
Anyway get this. Mark’s business does about £8 million mainly from his online efforts. So what is he up to now?
He’s starting another online business as well. A [...]
Attention Ford Car Owners! Would This Ford Ad Motivate You?
As you probably know, postcard marketing can be a great way to generate leads for your business. That is, when it’s done in the right way.
Postcard method is relatively low cost. And can help you drive traffic to a web site or get people to respond to your offer.
Anyway, I’ve just received a [...]
Revealed The Shocking Gardening Ad For Lazy Gardeners
If you want to discover how NOT to write an ad then the gardening ad I’m about to show you will just about reveal all.
You can see this non-beauty by clicking here.
But first…NOT another damn gardening ad you say.
Yeah I know what you mean.
Blame the missus. She’s re-hooked into gardening big time. And buys a [...]
What A Gutter Cleaner Can Teach You About Borrowing Credibility
Had an email from a friend and Google Adwords expert, George Lane, www.george-lane.com in which he shared an interesting piece of marketing he received through his letterbox.
Incidentally in a few weeks I’m hoping to have an interview with George on this Blog all about Google Adwords and how you can improve your own Adword campaigns. [...]
How to convert your features into benefits
Spring is in the air and here in Cornwall it’s another glorious day as I write this. And it’s that time of year when people get in their gardens and get gardening. Digging, weeding and planting.
In fact my wife has got the gardening bug so bad this year every time one visits the bathroom her [...]