Archive for July, 2009
How To Make Your Prospects Putty In Your Hands
How To Make Your Prospects Putty In Your Hands
Henry Ford said, “ If there is one secret to success it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”
And dear ol’ Henry should know a thing [...]
Revealed… Your Prospects’ Belief Ceiling
Revealed… Your Prospects’ Belief Ceiling
Here’s a fascinating little copywriting nugget you can use to boost the response to your ads.
This nugget is namely this:
As people we have different viewpoints on the amount of money we have the potential to earn.
To one type of person £1 million is a lot of [...]
Shop Assistant Kills Sales
Shop Assistant Kills Sales
There’s a common mistake many newbie copywriters and marketers make in their sales copy.
It’s a trap anyone can fall into. And you have to be so careful when writing your ad you don’t succumb to this howler as well. You see I gotta confess something. I used to make [...]
Simple Secret Guarantees You Become Your Prospect’s Best Friend
Here’s a little secret you should use in your copy. It’s a technique you should always strive to include in your sales letters.
This essential copy item maximizes your readership. And, importantly, keeps your reader glued to your copy. Down your ‘greased slide.’
By the way, if you’ve not heard the expression ‘greased slide’ [...]
How To Discover Who Is Visiting Your Web Site, How Long They Stay And How They Found You For FREE
You ought to be checking and analysing the stats of your web site. You can get a lot of useful information this way. And you can tweak your web site accordingly.
How do you discover all this?
And for minimal cost?
Well, there’s a great FREE tool you can use to check the stats of your website. You [...]