Archive for March, 2009
How To Use a Garden Spade To Sell Insurance
March 25th, 2009 by Mark Pocock
How To Use a Garden Spade To Sell Insurance
Here’s an ad which I’ve cut out from the Sunday Papers.
It’s an ad selling garden implements. In this case, a spade….
… BUT Wait.
Take a closer look. Down at the bottom.
The ad is actually selling… wait for it…insurance.
What the heck’s going on here?
Garden [...]
How To Instantly Build Rapport With Your Reader
March 9th, 2009 by Mark Pocock
Let’s take a look at a marketing ad selling a Circulation Booster.
First up they’re using a testimonial from what I imagine would be a typical sufferer of circulation problems.
“…After 5 Years of Suffering ….I have no pain or swelling in my legs…
AND
…I have suffered from swollen ankles and they have [...]
How To Use Simple Coupons To Generate More Leads
November 26th, 2008 by Mark Pocock
Here’s an interesting ad. Now granted, the headline is poor. Click here for the ad
My first thought is this; the ad is selling chairs for you to sit in while reading.
However they’re selling lighting for readers.
Now this company could have written an ad to try and sell off the page.
But [...]
How to Ethically ‘Bribe’ Your Customers to Buy From You
September 27th, 2008 by Mark Pocock
You know, you don’t always have to lead with your product all the time in your sales letters.
If you’re offering some free bonuses (you are aren’t you dear reader?) and those bonuses are strong offers or inducements in themselves, your prospect will buy your product purely to receive the bonuses. [...]
What To Do When Your Market Is Tired Of The Same Promise
November 11th, 2008 by Mark Pocock
After a while the market gets used to seeing the same old appeal. And the effectiveness of an ad eventually wears off. So you have to look for a fresh approach, a new angle to attract your prospects.
However here’s the thing:
The needs of your prospect don’t go away.
That’s still there. [...]
The Amazing Secret Behind a Swedish Film Star’s Golden Hair
October 24th, 2008 by Mark Pocock
Remember the blonde Swedish film star Britt Eckland? You do? For those of you who don’t she appeared in a James Bond film, The Man With a Golden Gun. And she was married to Peter Sellers as well as having relationships with a few other public figures.
Well she’s popped up [...]
Why You Can’t Beat Having an Irresistible Offer
October 24th, 2008 by Mark Pocock
When you’re selling by mail order the three most important things are, in order:
1. The offer. What offer you’re going to make to your list.
2. The list. You need to target the right prospects who have either indicated an interest in what you’re selling or purchased something similar before.
3. The [...]
How NOT To Sell Cheese From a Space Ad
October 14th, 2008 by Mark Pocock
Now we’ve taken a look at a company selling meat – and quite successfully I imagine – to a company selling cheese by mail order. Not so successfully in my humble opinion. (Find the ad here )
I dunno about you but give me a decent bit of cheese everyday. Some [...]
How To Successfully Sell Melt-in-Your-Mouth Steak By Mail
October 14th, 2008 by Mark Pocock
Back to the theme of you can sell virtually anything by mail let’s take a look at another Direct response ad.
This time the ad is selling prime meat. Steaks, lamb and pork burgers. You can see the ad here direct mail order meat.
(If you’re familiar with the name Omaha Steaks, [...]
How To Sell An Orchard By Mail
October 9th, 2008 by Mark Pocock
It really is amazing what you can sell by mail. Almost anything I guess. And if you keep your eyes open you’ll soon start to see good ads which sell off the page.
And I’m not talking about those pithy ads which are full of fluff and no substance. And a [...]